The glitter’s out, the flags are flying. Pride 2025 is officially here! 🌈
The Pride season starts on May 17 in Washington, D.C. with WorldPride, and wraps up on September 27 in Asheville, USA at Blue Ridge Pride. In between, over 1,000 Pride events will light up the globe. The biggest of them all? That’s São Paulo, with up to 4 million people in the streets.
Here at ROMEO, we usually show up loud and proud at Amsterdam Pride, our hometown highlight. But this year, we’re skipping it as a company to give our brand-new Head of Communications, Abdallah, time to settle in and plan ahead. Big shoes, big plans, and not enough hours in July 😅
Of course, many of us will still be there in full rainbow mode, just off-duty 😉
This blog kicks off our summer Pride series. Because Pride means something different to everyone, party, protest, freedom, or love and we want to know what it means to you.
What pride means to me – Abdallah 🧡
My first Pride was in Stockholm, back in August 2014. It was part of my honeymoon with my (now ex-) husband. We chose to make a stop in Stockholm to experience Pride for the very first time and see what it was all about.
Conchita Wurst performed that day, and I remember crying, not because of the performance, but because I was overwhelmed by what I saw around me: flags flying, people cheering, rainbow families holding hands with their children, queer joy everywhere.
Coming from a place where we used “indoor voices” just to talk about ourselves outside, it was… surreal. And liberating
But it also hit me hard, this kind of visibility, this freedom, these families, weren’t even possible back home. I realized just how many people still can’t live this way. And how many others, before my time, fought to make spaces like this exist.
Pride was, and still is, rooted in protest. And even though it’s wrapped in glitter, it’s always been about fighting for a better life, with more rights and visibility, for everyone.
ROMEO’s Pride Special: Snap, share, and get PLUS 💙
This year, we want to see your Pride: your way!
Take a pic of you and your friends celebrating Pride:
✨ In the streets
🪩 On the dance floor
🛋️ Or cheering from home in rainbow pyjamas
Post it on any social media channel using the hashtag #ROMEOPride
Then email a screenshot + your ROMEO profile name to social@romeo.com
🎁 We’ll give you 1 month of ROMEO PLUS, completely free
Because no matter how you celebrate, we want to celebrate you.
Promotion runs until September 27, 2025, the final day of global Pride season.